Skip to contentSkip to site index
Coinbase Logo
Sign in
Sign up

Hygo earns 8x more rewards on idle USDC with Coinbase Business.

Hygo manages significant working capital and required an earning solution that could put that idle cash to work while maintaining high liquidity for operational needs. Like many businesses, they were generating negligible returns on cash held in traditional bank accounts.

hygo logo for case study LP

BACKGROUND

Hygo, premier media and growth-marketing firm, was seeking a solution to maximize returns on their idle business capital without sacrificing liquidity or adding administrative complexity. By leveraging Coinbase Business's USDC Rewards, they were able to automatically earn competitive APY rewards, turning dormant funds into productive capital with no lockups, full liquidity, and the security of a trusted stablecoin.

THE CHALLENGE

Traditional methods for managing treasury presented obstacles to maximizing cash efficiency.

  • Limited Yield on Idle Cash. Cash held in traditional business accounts provided negligible returns, meaning money was left on the table.

  • Capital Lockups. Other investment options often required funds to be locked up or had high minimums, hindering financial flexibility.

  • Operational Friction. Finding a high-yield solution without adding significant administrative overhead for treasury management was a key challenge.

THE SOLUTION

Hygo adopted Coinbase Business to hold their operating cash in USDC, automatically enrolling in the USDC Rewards program.¹

  • Automatic, Competitive Rewards. USDC balances automatically earn a competitive APY, generating ongoing rewards on cash balances.¹

  • Instant Liquidity. Funds remain fully accessible to withdraw, trade, or send at any time, 24/7, with no lockups or minimums.

  • Simplified Treasury. Rewards accrue daily and are distributed weekly, automating the process of generating yield with complete transparency.

THE RESULT

Hygo turned idle operating cash into productive capital. With Coinbase Business USDC Rewards, balances earn automatically while staying fully liquid and ready to deploy.¹

Hygo's results:  

  • USDC earns 8x more rewards compared to the national savings rate²

  • 100% liquidity, with no lockups or minimums

USDC Rewards gives Hygo a simple way to earn more on operating cash without adding treasury complexity or trading away access to capital.

Ready to put your business cash to work? Deposit or convert funds to USDC in your account to start earning rewards automatically.

¹ Coinbase does not intend for the reward-bearing products described herein to constitute a securities offering, and purchasing these products is not the same as investing in a securities offering.

As a Coinbase Business customer, you are automatically opted in to USDC rewards when holding USDC. If you’d like to opt out or learn more about rewards, you can click here. The USDC Rewards rates can vary depending on your region and ongoing experimentation. Please check the list of eligible regions here. Customers will be able to see the latest applicable rates directly within their accounts.


² Coinbase USDC Rewards are a customer loyalty program offered at Coinbase's discretion. USDC reward-bearing products are not savings accounts. USDC Rewards are not deposits and are not insured by the FDIC or SIPC.