MiL.k (MLK) is a digital asset that intends to connect various service companies in travel, leisure, and lifestyle sectors. It seeks to facilitate the integration and trade of their reward points using Milk Coin (MLK) as the key currency. The platform strives to bring together customers of different service companies in the travel, leisure, fashion, culture, and other lifestyle industries through the blockchain. The objective is to accumulate small amounts of spread mileage points of various services into a meaningful amount and support the users’ ability to trade these points according to their needs.

MiL.k operates by integrating mileage points from different services and providing means to trade them interchangeably. It utilizes blockchain technology to make integration and transaction of mileage points seamless. The platform intends to create an ecosystem that may allow participating service companies to engage with customers through co-marketing and integration of services. MiL.k uses two types of tokens: Brand Tokens, which are the tokenized version of mileage points originally issued by service companies, and Milk Coin, which is the means to trade Brand Tokens on the platform.

MiL.k can be utilized by customers to gather and spend their mileage points from various services. It strives to increase the number of participating services so that customers can have more options to gather and spend their mileage points. Furthermore, it seeks to enable cashing out the points as well. For service companies, MiL.k can be utilized to engage with a diverse customer base within the platform. It also seeks to provide a platform that may assist service companies in their global expansion efforts, and blockchain technology is increasingly being adopted by global IT companies.

MiL.k was developed with the goal of creating a system that brings together customers of different service companies in the travel, leisure, fashion, culture, and other lifestyle industries through the blockchain. The project is supported through the joint efforts of Yanolja, Lambda 256, and Key-Inside. The platform has been designed to resolve issues such as information security, system stability, and performance issues by organizing completely separate blockchains for Milk Coin and each Brand Tokens. The platform seeks to facilitate the integration of lifestyle service companies on a global scale.