Hooked Protocol (HOOK) is an edutainment network that aims to introduce the next billions of people to Web3. The protocol's mission is to facilitate widespread adoption of Web3 by providing immersive, gamified, and social learning experiences. Hooked Protocol aims to provide a smooth and intuitive onboarding path for both learners and builders through three main areas of focus: Infrastructure, Academy, and Ecosystem. The protocol has launched three dApps and products, including Wild Cash, ToDaMoon, and Hooked Academy Sensei, each catering to different learning levels and showing notable user engagement. The HOOK token is the governance token within the ecosystem, designed to reflect the activity that occurs across the Hooked platform.

Hooked Protocol operates through a single token (HOOK) oriented structure, which aims to reflect real activity and enable common use case functions. The HOOK token is used for community governance, as gas tokens for platform on-chain activities, staking incentives as holding compensation, and social elements demonstrations with status signaling and individuality. Hooked Protocol also provides tools to facilitate the use of Web3 by users, such as the Hooked Soulbound Token (Hooked SBT), a Web3 "passport" that can only be minted once and cannot be transferred, and the Hooked Wallet, a crypto wallet that facilitates storage, transactions, and other activities related to Hooked Protocol.

The potential use cases for Hooked Protocol are vast and varied. The protocol aims to provide easy, enjoyable Web3 accessibility for Web2 users. It is building a set of user-facing products with intriguing incentives and gamified experience for new user onboarding. Social referrals play a key role in community formation, enabling users to establish a Web3 social graph and monetize it. Hooked's integrated infrastructure also aims to provide seamless Web3 onboarding solutions for businesses. Furthermore, the HOOK token can be used for community governance, as gas tokens for platform on-chain activities, staking incentives as holding compensation, and access to exclusive NFTs and privileges of community events.

The Hooked Protocol team consists of three key people: Jason Y. (Founder), Mike Y. (CTO), and Jess L. (CMO), each bringing a wealth of experience from various sectors. The protocol's first pilot product, Wild Cash, achieved notable growth with over 3 million monthly active users. The token sale started on November 24, 2022, and lasted until December 1, 2022. The HOOK token is deployed on a blockchain network and has a total supply of 500,000,000 coins. The protocol's long-term goals include being a participant in the Web3 industry, being an advocate and adopter of AI technology in Web3 spaces, and forming a solid and first-ever Web3 massive-adoption focused ecosystem.