Bondly is an ecosystem conspiring NFT (Non-Fungible Token) technologies at its core with a focal mission to bring content creators and fans together. According to the website, the platform wants to bring authenticated digital-first goods to the music, entertainment, collectibles, and gaming industry. Bondly aims to execute this by providing a basket of products and services designed to support the blockchain ecosystem.

According to the platform docs, Bondly started as a trusted, portable, and transparent DeFi (Decentralized Finance) swap protocol. The platform launched with a family of trust-enabling products and services to improve everyday trading activities, such as:

According to the website, BONDLY is the utility token of the platform. BONDLY can be used to offer staking access to token holders, Launchpad IDOs (Initial DEX Offering), governance rights, and exclusive sales.

The foundation of Bondly Finance was laid in late 2020. The platform launched the first NFT with utility in November 2020, followed by an NFT partnership with Logan Paul. In February 2021, the platform released the first NFT music album with Pellek. In April 2021, the platform also sold out the first NFT music collection with Lewis Capaldi.

In August 2021, Animoca Brands became a part of Bondly by purchasing a majority stake. This partnership brought a strong focus on applications of NFT technologies in gaming, entertainment, and the Metaverse. Harry Liu is the CEO, and Rob Tran is the COO of the Bondly platform.