Moeda Loyalty Points (MDA) is cooperative blockchain-based crypto designed to access credit through a traditional banking system for underbanked people. The platform aims to significantly improve people's lives by promoting UN Sustainable Development Goals and investment in their communities. Using the Moeda platform, entrepreneurs can directly connect to traders to promote a fairer and more sustainable way for people who don't have access to financial services.

The platform aims to be a payment network that offers peer-to-peer payment options without intermediaries. The platform's objective is impact trading, i.e., an investment approach to seek financial returns and positive socio-economic impact. According to the MDA whitepaper, the core principles of Moeda Loyalty Points are:

MDA, the ticker name for Moeda Loyalty Points, is an ERC-20 loyalty token issued on the Ethereum blockchain. MDA token is used to show traders' affiliation about the level of support communities have for the venture. Besides, Moeda token users can trade in Moeda Seed Projects through the Moeda Loyalty Points platform.

Moeda is a global company with headquarters in Brasilia, Brazil's capital, and Montevideo, Uruguay. In April 2017, Taynaah Ries, the CEO and cofounder, launched Moeda Loyalty Points. The project seeks to launch the Currency Seeds App, facilitating trading and keeping track of the Seed Projects.

In August 2017, the platform launched Moeda's initial coin offering (ICO). The ICO launch included the public sale and the private crowd of 20 million MDA tokens in both BTC and ETH.