Vabble is a subscription video-on-demand service (SVOD) ecosystem that aims to support the film industry via blockchain and cryptocurrency. Vabble provides a home for the contents considered undesirable by other subscription videos on demand (SVOD) providers due to the content’s sensitive nature or not meeting policy. Vabble aims to bridge the gap between SVOD and the community and provide a digital cinema experience directly to users’ devices.

VAB is the digital cryptographically secured native token of the Vabble platform. The token is created as ERC20 compliant tokens on the Ethereum protocol. VAB is designed to be solely used as an interoperable utility token on the platform. It is a non-refundable token used as a medium of exchange between participants on the Vabble platform. VAB aims to provide a convenient and secure mode of payment between participants who interact within the ecosystem on the Vabble. 

Vabble was co-founded by by James O. Connor and Michael Ellis in the year 2013. James is the CEO who has experience as a team manager/leader and sales manager for Vodafone TV sales. Michael is COO with experience as a developer and owner of HODL, a discord bot.