Vidy (VIDY) is the decentralized video ad distributor that embeds videos behind web pages' text by the world's first NLP protocol. According to its whitepaper, NLP is the application of computational techniques to analyze natural speech and language. A Vidy is a tiny video with important information embedded behind a line of text that represents its contextual meaning. The platform aims to integrate video into people's life seamlessly. However, Vidy's solution is an invisible layer that allows publishers to embed any video advertisement into the actual word that users read without the ad needing to be ever-present on-screen taking up texting paragraphs. 

The platform solves the problems of abusive, annoying, and ineffective ads by introducing a tri-layer platform on the top of the Ethereum blockchain. The three decentralized layers are: 

However, the platform's token name is VidyCoin with token ticker VIDY built on ERC-20. The users who hold down on an embedded video can steadily earn VidyCoin, calculated on the hold time. Each time the user makes OTP, the advertiser receives a VidyCoin payout for the purchased product. VIDY is used as a sole means of value exchange for the following: 

The CEO and Founder of Vidy is Patrick Colangelo. The co-founder of Vidy is Matthew Lim. The whitepaper v1.0.6 was launched on August 15, 2018. The token's total supply is 10,000,000,000 VIDY.