The Carry Protocol is a blockchain project that rewards users for sharing offline data and accepting advertisements. Carry intends to give the users control over their data privacy and monetization rights. Carry describes itself as a platform that connects offline merchants and consumers using blockchain. Carry's main aim is to be the first cryptocurrency that ordinary people accept. Carry intends to develop an environment that benefits everyone, the customers, retailers, and marketers.
The whitepaper mentions that most purchases are still performed offline despite the tremendous expansion of the internet and mobile commerce. However, the offline commerce business lags in technology despite its enormous size due to the time and effort required to implement and promote new technologies.
Three significant issues with offline commerce are mentioned in the whitepaper:
Carry enables retailers to know their customers better based on the purchase data shared and helps marketers deliver more focused advertisements to the correct customers. Moreover, the consumers have the freedom to govern and monetize their data.
Merchants can accept cryptocurrency payments and pass the advantages on to the proper consumers by utilizing the Carry Protocol. By evaluating the purchase data in the database, advertisers may pick ad targets and deploy advertisements. Carry's marketing can be more precise and comprehensive in customer data.
The native token of the platform is CRE. CRE is a payment method and an asset that can be traded on exchanges and used in stores in a way that is similar to other cryptocurrencies. CRE must be supplied to the customer, advertising service provider, or wallet (app) service provider. A predetermined amount of CRE stake or a per-use charge is required to utilize Smart Contract to access different functions of Carry Protocol.
